GLORYBEE LABELS
adobe illustrator | adobe indesign | procreate
GLORYBEE LABELS
adobe illustrator | adobe indesign | procreate
GLORYBEE LABELS
adobe illustrator | adobe indesign | procreate
While walking the aisles of my local supermarket, I came to the realization that the honey brand I use had packaging that felt underwhelming in comparison to the taste of their product. As an illustrator, I saw a chance to create new packaging that helped my favorite brand stand apart on the shelves.
Using the well known concept of bears loving honey, I created three labels for three flavors that GloryBee provides. I aimed to have a distinct visual style and format for these labels that was easily interchangeable for each flavor.
While walking the aisles of my local supermarket, I came to the realization that the honey brand I use had packaging that felt underwhelming in comparison to the taste of their product. As an illustrator, I saw a chance to create new packaging that helped my favorite brand stand apart on the shelves.
Using the well known concept of bears loving honey, I created three labels for three flavors that GloryBee provides. I aimed to have a distinct visual style and format for these labels that was easily interchangeable for each flavor.
While working on this project, it felt appropriate for each flavor to have a monochrome color palette. This helped to create a distinction between each label while being able to maintain a similar formatting and style.
Because the labels are opaque, the distinct colors were able to communicate the flavors from a glance, without needing to inspect the honey. Typography followed a similar process, using a playful and energetic typeface with adjustments in position to create a fun energy, with just enough variation so as to not be repetitive.
While working on this project, it felt appropriate for each flavor to have a monochrome color palette. This helped to create a distinction between each label while being able to maintain a similar formatting and style.
Because the labels are opaque, the distinct colors were able to communicate the flavors from a glance, without needing to inspect the honey. Typography followed a similar process, using a playful and energetic typeface with adjustments in position to create a fun energy, with just enough variation so as to not be repetitive.
When it came to the illustrations, I wanted to have a gooey, flowing style. The drops of honey surrounding the typography and important elements helped to create a visual flow and connect even more with the concept of honey.
Choosing which bears to have for each flavor was also a lot of fun. Classic honey displays a classic brown bear, while the blackberry flavor is playful with a subtle pun. White clover felt like more of a challenge. I struggled initially to conceptualize the more odd flavor profile into a bear and color palette. In the end, however, I was able to use a polar bear, while pulling colors from the stems leaves found attached to white clovers.
When it came to the illustrations, I wanted to have a gooey, flowing style. The drops of honey surrounding the typography and important elements helped to create a visual flow and connect even more with the concept of honey.
Choosing which bears to have for each flavor was also a lot of fun. Classic honey displays a classic brown bear, while the blackberry flavor is playful with a subtle pun. White clover felt like more of a challenge. I struggled initially to conceptualize the more odd flavor profile into a bear and color palette. In the end, however, I was able to use a polar bear, while pulling colors from the stems leaves found attached to white clovers.
